The person behind
Zero Fluff

30 years of building digital products. Now helping small businesses get AI working for them.

01 — THE STORY

From code to consultancy

I've been building digital products since the early 90s. From startup MVPs to enterprise platforms, I've seen every trend come and go. AI is different — it's genuinely transformative for small businesses, but only if you implement it practically.

Zero Fluff started because I kept seeing two things: business owners drowning in admin that AI could handle in minutes, and consultants selling expensive strategies that never got implemented. I wanted to bridge that gap.

My approach is hands-on. I work with you directly, understand your actual workflows, and build solutions that stick — not slide decks that gather dust.

No jargon Plain English explanations, always

Hands-on I build it with you, not for you

Results first Measurable time savings, not theory

No Fluff

Direct, honest advice about what AI can and can't do for your business

Precision

Targeted solutions that solve specific problems, not generic AI advice

Results

Measurable outcomes — hours saved, costs reduced, capacity freed up

30+ YEARS EXPERIENCE

100+ PROJECTS DELIVERED

5-15 HOURS SAVED WEEKLY

1-2 WEEKS TO RESULTS

TOOLS I USE

N8N Claude ChatGPT Perplexity Gemini Manus OpenClaw

PREVIOUS WORK

Filmily SelectCommerce Shiift NiceGroup

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