Every version of this site, newest first. Written by humans, mostly after the fact.
v1.8.3
One front door
The site was answering at both www.zerofluff.co.uk and zerofluff.co.uk, like a shop with two front doors and a slightly confused doorman. The www address now sends everyone to the main one, so search engines stop wondering which is the real us.
www.zerofluff.co.uk now permanently redirects to zerofluff.co.uk, keeping the page path
v1.8.2
No terms, no pretending
The footer had a "Terms of Service" link that quietly took you to the privacy policy, which is a bit like a door marked Kitchen that opens onto the garden. We don't have separate terms of service, so the link is gone rather than pretending.
Removed the footer "Terms of Service" link, which pointed at the privacy policy
v1.8.1
Writing the rule down
Nothing on the site looks different. We wrote the changelog rule into the project notes our AI assistants read first, so future updates arrive with a changelog entry instead of sneaking out unannounced.
Added AGENTS.md with the versioning and changelog rules, read by Codex
Added CLAUDE.md, which points Claude Code at the same rules
v1.8.0
The site finally knows how old it is
The footer used to show a timestamp that changed every time a server woke up, which is a lovely way to tell nobody anything. It now shows a proper version number, and clicking it brings you here — a changelog, lovingly reconstructed from six months of commit messages.
Footer shows a semantic version instead of a build timestamp
Version number links to this changelog
New /changelog page, seeded from the full git history
v1.7.0
Now with twice the directors
Zero Fluff was never a one-person show, and the site finally admits it. Philippa Doyle joins Andy on the About page as an equal director, the "I" became "we" across the site, and the small print now correctly says we are a limited company rather than a sole trader. Search engines and AI assistants also got a much clearer picture of who we are.
About page rewritten for two directors, Andy and Philippa Doyle
First-person copy switched from "I" to "we" across the site
Footer and privacy policy show the legal entity: The Digital Partnership Ltd, company number 09850681
Phone number added to the footer, contact page and structured data
Structured data now includes opening hours, company details, both directors and LinkedIn pages
New llms.txt so AI assistants can describe the business accurately
Case studies page gets a proper heading; meta descriptions trimmed to fit search results
v1.6.0
Two more for the pile
The case study pile got taller. One is a band, one is an operating system for founders, and both are real work rather than lorem ipsum with a nice screenshot.
Added the Susannah and the Noise case study
Added the Founder OS case study and screenshot
v1.5.0
Counting visitors, politely
We wanted to know whether anyone was actually reading this. Plausible went in first because it respects your privacy, then Google Analytics joined because some questions only Google can answer. Also, a photography gallery case study, because pictures.
Added the Photography Gallery case study
Added Plausible privacy-friendly analytics
Added the Google Analytics tag
v1.4.0
Hello, search engines
A week spent making the site easier for Google to understand and harder for new blog posts to go missing. The blog now fetches fresh from Substack on every visit, and Devon and the South West got pages of their own.
Blog switched to server rendering so new Substack posts appear immediately
Added the AMGL case study with portal screenshot
Updated the favicon to the official Zero Fluff brand mark
SEO overhaul: structured data, geo tags and local keywords
New AI Automation in Devon and AI Consultancy South West pages
Linked to Andy’s portfolio from the About page
v1.3.0
Show, don’t tell
The day the case studies arrived — about forty commits of them. They started as a Netflix-style grid, became a chaotic editorial grid, and ended up as a scattered pile of paper, which is honestly how most client work looks from the inside. The starfield also briefly died several times and was revived by a watchdog.
New cinematic case study pages and a Work page
Case studies for this site, Edge Studio, House Builder Report Generation, Artlume, FANDEMiQ (twice) and Andy’s portfolio
Scattered paper pile layout with GSAP hover and landing animations
Services auto-carousel with a peek at the next panel
Live case study count and a random featured case study on the homepage
Starfield fixes: GPU caching, full-page coverage and a loop that refuses to stay dead
Replaced Zapier with Manus across the site
README added
v1.2.0
Lights off, stars on
A full dark-theme rebuild with GSAP doing the heavy lifting. There’s a starfield, scrambling text, buttons that lean towards your cursor, and a couple of easter eggs we won’t spoil here. A custom cursor came and went on the same day.
Dark theme with animated ambient gradient and film grain
Frosted glass header with animated mobile menu
Cosmic starfield with twinkling and shooting stars
Text scramble, magnetic buttons and floating shapes
Konami code confetti and logo matrix rain easter eggs
AI-generated service and About page photography
New SVG logo and brand favicon
Fixed OG images and descriptions so LinkedIn previews look right
v1.1.0
Same day, new face
The site launched and, a few hours later, got a complete visual redesign. Inter font, red accent, a four-column dark footer, and a blog that finally shows pictures from Substack posts. Some people wait a year before redesigning; we waited an afternoon.
V2 redesign: new design tokens, Inter font and red accent
Rebuilt header, footer, homepage, Services, About, Blog and Contact pages
Blog pulls images from Substack posts, including video thumbnails
Footer shows a build timestamp (since retired — see 1.8.0)
v1.0.0
Live on zerofluff.co.uk
Two days from empty folder to a real website on a real domain. Case studies, a blog fed from Substack, a privacy policy written in actual English, and enough SEO metadata to keep search engines happy.
Case study pages built from Markdown content
Blog listing fed by the Substack RSS feed
UK ICO-compliant privacy policy
SEO metadata, structured data and a custom 404 page
Production domain configured and contact emails sent from it
v0.1.0
It begins
Day one. An Astro project, a design token system and the core pages: homepage, Services, About and a contact form that actually sends email. Nothing fancy yet, just the foundations.
Astro project scaffolded with fonts and design tokens
Layout system with animations and page transitions
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